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Choosing the right tradeshow
Research consistently indicates that tradeshows, second only to
direct sales calls, are the most effective marketing tactic. The trick is
learning the difference between smart dimes and dumb dollars. Most exhibitors
never learn the difference. Read to learn how you can.
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Planning your pre-show campaign
With more than 9,000 trade Shows and public expositions being
held each year, choosing the right one can be a daunting task.
The difficulty of making those choices may be one reason why some
companies do not exhibit at all. Making the wrong choice can be
a costly mistake. Yet there are many sources that can provide the
information you need to choose the shows that will be most productive
for your company, and yield the greatest return...
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Tradeshow planning timeline
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THE INSIDE TRACK, INC.
64 25th Street
Atlanta, Georgia 30309
888.806.7308
404-759-2022 fax
dsterne@theinsidetrackinc.com
© 2007, The Inside Track Inc, All Rights Reserved
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